Archive for the ‘Company News’ Category

Meet the Motionworks ® Cast: Aaron Baxter, Analytics Engineer

Posted on: October 24th, 2023 by Jaclyn Giordano

Motionworks® Cast Spotlight: Aaron Baxter, Analytics Engineer

It’s been an inspiring year here at Motionworks® with the launch of our new products- Popcast™ and Placecast®, securing a successful series A round, and adding many new talented people to the team as we work to accelerate growth and deliver the highest level of Population Data to the world.  

We are excited to kick off a new series of blogs that will feature the amazing people who work diligently behind the scenes to make sure you have the best customer experience with Motionworks® – The Leader in Population Intelligence. 

For our first Motionworks® Meet the Cast moment, we sat down with Aaron Baxter, Analytics Engineer, to talk about life, work and his population data journey with Motionworks®.  


Q: Tell us a little about your background and how you landed at Motionworks®? 

A: My first jobs were framing art supplies at my Mom’s art shop, pulling nails at my dad’s construction site, and ripping stitches/selling smoked fish at a custom embroidery and retail fish shop in my hometown. During High School I was also often found in the pit orchestra of many a community musical, when I wasn’t on stage playing punk-funk in the basement of the local Legion or community hall.   

During university, I worked in construction and tree planting, as well as the dish pits of many different kitchens.  I also became mildly obsessed with vegan organic waffles and co-founded the “House of Pain” vegan wafflerie – selling bulk waffles to the fine people of Montreal. I only ever made enough money  to cover the cost of ingredients. 

After graduating with a Master of Environment in Impact Assessment, I started as an Environmental Planner, then later as a Land Use se Planner and eventually Transportation planning – always drawing on my technical background in web development and GIS to assist in the planning process.  

Some of my favorite jobs during this period were to plan and design the expansion of the bike share network in Toronto, as well as the Winnipeg Transit Master Plan. This involved a complete redesign of their existing network. This is also when I really started to dig into the profession of population movement analysis.  

I chose Motionworks® initially because I respected and admired their approach to population modeling, then secondly because the people are just so damn awesome.

Q: What is a typical week for you and how do you stay energized, while balancing life and remote work responsibilities? 

A: I help get the kids off to school in the morning after a dog walk in the woods to get a little nature in. I usually start my workday with the trickiest technical bits, then move into lateral, organizational and social projects.

I like to mix in difficult tasks along with super fun challenges to stay on top of product updates, ad hoc requests and any bug squashing that needs to be addressed.   

Walks with my dog, a healthy diet, making beautiful memories with the people I love, and a little music on my keyboard or guitar keep me energized throughout the week. I believe that embracing the chaos of work and life, with an organized space and an occasional cohabitant apology, helps keep balance in a remote work environment. 


Q: What’s your next milestone here at Motionworks® and how do you define success? 

I love creating digital population twins, scenario modeling and impact predictions coming from the Transportation Planning sector. I can’t wait to get Canada data incorporated into our full product suite, along with upgraded product planning tools.

Further penetrating the Canada market will be a huge milestone I am excited to support. 

Having decent and compassionate kids, who are also a lot of fun, is my greatest achievement and would define success as the ability to offer my time and support to my family and community without limits.  


Q: Any final thoughts or advice for people just entering the world of understanding population movement data? 

Spending time in your community is the essential population movement factor. Always remember to balance all the numbers with a bit of empathy. 

Motionworks® Closes $9.3 Million Series A Round

Posted on: September 12th, 2023 by Jaclyn Giordano

We are excited to announce Motionworks® International has closed a successful Series A Funding Round of $9.3 Million.

This investment will enable Motionworks® to support our growing customer base and scale our Population Intelligence solutions into new markets.

Read the official press release below:

Motionworks®, a disruptive solution in the population intelligence market, is pleased to announce its Series A funding round of $9.3 million. The funding round was led by Blue Heron Capital with participation from Motley Fool Ventures and Hybrid Capital. These funds will facilitate product development, expand operations, enhance user experiences, and allow the company to accelerate the rapid growth of its Population Intelligence solutions into new markets worldwide.

Motionworks®was founded in 2017 by Matthew Martimo and Ryan Kinskey to revolutionize how businesses access and analyze population movement in the physical world.  This investment will empower the company’s mission to make mobility data and location intelligence more attainable and actionable for technical and non-technical users alike.

Motionworks® uses geospatial technology and exceptional data scientists, engineers, and UX experts to curate past, present, and predictive insights on how the total population moves throughout the physical world – everywhere, all the time. The company’s industry expertise includes travel, retail, real estate, transportation, city planning, and multiple media channels. Motionworks® data fuels the currency for the out-of-home (OOH) advertising industry across North America and is leveraged by more than 400 companies through Motionworks’® proprietary technology suite, Citycast™.

“For years, data-driven decisions backed by population intelligence have been available only to organizations with substantial resources. We strongly believe that these powerful insights should be accessible to all businesses and agencies, regardless of their size and technical understanding,” said Ryan Kinskey, CEO. “We are truly gratified to have the endorsement and backing of such a respected group of investors as we strive to scale our vision for all businesses.”

As part of the round, Blue Heron Operating Advisors Ed Kennedy and Lenn Kurtzman will join the Motionworks® Board of Directors. Ed brings over thirty years of global executive leadership and technology expertise to Fortune 500 companies and entrepreneurial technology-based firms. Lenn has more than twenty years of experience as a Chief Financial Officer for early to mid-stage technology companies.

“Motionworks® is a unique platform disrupting the population movement analytics market with easy-to-use technology,” said Ed Kennedy, Blue Heron Operating Advisor. “We’re excited to be working with Ryan and the entire team at Motionworks® to continue their impressive growth trajectory.”

Recently showcased as one of the most promising, innovative tech companies in the Southeast, Motionworks® has been expanding its population intelligence data products and software solutions to help empower its rapidly growing customer base with accurate, up-to-date information on human mobility. Motionworks® solutions are currently available in the United States and Canada with plans for expansion into new geographies.

About Motionworks®  

Motionworks® is the trusted population intelligence expert that empowers customers with privacy-compliant, innovative data solutions to help them make smarter and more confident decisions. Motionworks® represents the merging of three principal expertise areas in the mobility space: high volume and high velocity data processing, generative modeling, and intuitive front-end user interfaces for non-technical users. Its diverse portfolio encompasses areas such as advertising, city planning, tourism, transportation engineering, and retail. Powered by geospatial technology, machine learning, and artificial intelligence (AI), along with exceptional data scientists, engineers, and user experience experts, Motionworks® delivers a wide range of high-value mobility insights that provide historical, real-time, and predictive intelligence about how people move around the globe.  

About Blue Heron Capital  

Blue Heron Capital is an early-stage equity firm funding big ideas in enterprise and healthcare technology. Using the powerful combination of financial capital and human capital of their OA collaborative, they build businesses that make big impacts. For more information, please visit  

About Motley Fool Ventures  

Motley Fool Ventures is a member-based venture capital firm focused on early-stage private companies and is an affiliate of The Motley Fool.  For more information, please visit  

About Hybrid Capital 

Hybrid Capital helps entrepreneurs access better capital. They invest in technology and tech enabled services businesses. For more information, please visit 

Press Contact: Kym Frank, [email protected]

Motionworks® Launches Placecast® Trade Areas – Now Available in the Snowflake Marketplace

Posted on: July 12th, 2023 by Kym Frank

Motionworks® is excited to now provide its Placecast® Trade Areas data in the Snowflake Marketplace! This valuable dataset can answer questions such as:


Placecast® Trade Areas has a variety of use cases, including:

Market Analysis

Placecast® Trade Areas can determine whether targeted advertising campaigns resulted in increased foot traffic from specific neighborhoods, providing insights into the effectiveness of local marketing strategies.

Location Planning

Placecast® Trade Areas provide valuable insights into customer travel distances and identify underserved neighborhoods for optimized real estate site selection. By determining the distance customers are willing to travel to a particular location, businesses can make informed decisions about their real estate choices. Additionally, Placecast® Trade Areas help identify areas where businesses are not currently serving customers, allowing them to target those neighborhoods for potential expansion or improvement.

Foot Traffic Analytics

Placecast® Trade Areas can help visitation bureaus understand tourism patterns by providing information about the origin of visitors and any changes in their travel patterns over time.

Location Data Enrichment

Placecast® Trade Areas provides valuable information for market mix models by determining the number of local residents and visitors in a specific market throughout the year. This data helps in analyzing seasonal trends and quantifying non-resident customer opportunities.

For more information, reach out to us at [email protected] or visit us on the Snowflake Marketplace.


Kym Frank Re-elected to Digital Signage Federation Board of Directors

Posted on: January 5th, 2023 by Kym Frank No Comments

Following a four-week election process, Kym Frank, Global CXO at Motionworks® was re-elected to the Digital Signage Federation’s (DSF) Board of Directors. This year’s election resulted in the highest number of women holding board member seats in years.

Kym previously served on the DSF board for a half-term, actively working on the Education Committee. Additionally, Kym initiated the Board’s work to help demystify the Digital Signage ecosystem through documentation of all the companies the organization represents and worked to improve the organization’s membership structure.

“I am extremely honored that the members of the DSF voted for me so that I can continue my work on the Board of Directors,” Kym said. ” I would also like to welcome new board members, Jonathan Brawn of Brawn Consulting, Michelle Montazeri, of Legrand, and Megan Zeller, of Peerless AV. I look forward to working with you.”

For more information on the election or the Digital Signage Federation, please visit this site.