Understand the market potential for your product
While other solutions may help you understand which areas have the highest concentration of residents, Popcast™ empowers your business to visualize and quantify how many people live in specific geographies who are potential customers of your product.
Optimize local advertising strategy
Whether you are advertising in OOH, radio, television, direct mail, or even geofencing specific neighborhoods, Popcast™ can help you maximize your budget by pinpointing the geographies where the highest number and highest concentrations of customers reside.
Inform real estate decisions
Popcast™ can help identify the optimal placement for your next retail location by generating heatmaps of where potential customers are during your business’s hours of operations.Whether your customers walk, bike, or drive to your location, Popcast™ can bring your location as close as possible to their homes.
Example Motionworks Cohort combinations
Can be combined for precise audience targeting