For Platform Providers
Population intelligence as infrastructure for your platform.
Learn more →1.4M+ spots. 210 DMAs. Back to 2019.
Every number grounded in the same population intelligence layer.
Try it →Every number shows its work.
See the data, the model, and the receipts behind each metric.
Methodology overview →Build the measurement layer for the physical world.
Engineering, science, and go-to-market roles across the company.
See open roles →Introducing Viewcast™ Set Dynamics — observed campaign delivery for OOH. Operators and agencies can view planned and as-delivered impressions side by side, on the same screen, for the same spots. Geopath provides the planning estimate. Set Dynamics provides the observed delivery.
Read the post →The OAAA OOH Media Conference runs May 11–13 in Dallas under the theme "The Human Medium." Here are the three conversations the industry needs to have — and what Motionworks is bringing to them.
Read the post →Every time a new privacy bill drops, someone in ad tech writes a post about headwinds. I am going to write the other one. The SECURE Data Act, nineteen state privacy laws, and the death of the APRA are not headwinds for OOH measurement. They are tailwinds — if you built your methodology correctly.
Read the post →I spent this week at Possible in Miami listening to operators across the buy side, sell side, retail media, and the AI infrastructure layer talk about where advertising is actually going. A few patterns stood out, and most of them have direct implications for measurement, currency governance, and the structural position of independent infrastructure providers like us.
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