Archive for the ‘Real Estate’ Category

Introducing Popcast™ at Home

Posted on: July 17th, 2023 by Jaclyn Giordano

Popcast at Home provides users the ability to quantify the population of Motionworks and Custom Cohorts residing within specific geographies. 

This means you can analyze population intelligence on people living in neighborhoods across the United States and Canada. 

You will get insights into geographies and custom cohorts like: 

The Popcast at Home Product Delivers: 

Audience Activation. 

Thinking about a direct mail, local radio, or targeted OOH campaign?  Utilize Popcast data for local and regional marketing initiatives by quantifying audiences by count, as well as composition in specific geographies.  

Customer Acquisition.  

Ready to conquest competitor’s locations or scale efforts based on your best customers?  Popcastwill help you understand how many potential customers are living within a specific place, as well as where your competitors’ customers are.  

Location Planning. 

Looking to expand your franchise or retail store based on where your future customers live? Popcast quantifies the types of people who live in various areas of a region so you can optimize your real estate placement strategy, infrastructure installation, and your coordinating marketing. 

 

Popcast at Home Can Integrate with Your Data Sets: 

Motionworks can integrate first- or third-party data into our solution to identify unique audiences and scale them to the full population.  Here are a few integrations thought starters: 

Popcast at Home is Built to Help: 

Marketers: Understand your potential market in nearby postal codes to maximize your marketing budget.

Publishers: Recommend targeted inventory to your advertisers based on the residence of their ideal audience.

Agencies: Help your clients visualize where their customers live and show them how to best reach them using OOH.

Integrators: Connect the geographies of target residences to your DSP for audience targeting and plan optimization.

Retailers: Pinpoint the best location for your next store within walking distance of your customers’ homes.

 

Get Data to Answer Questions Like: 

How many people are living in Charleston, South Carolina that are in the market for an electric vehicle?

What neighborhoods in Denver should I advertise in to reach the highest number of people who drink craft beer? 

Where should I consider putting my next organic coffee shop in Florida based on where potential eco-conscious coffee drinkers live?  

What 5 markets should I buy for my national OOH campaign to reach the highest number of wealthy soccer fans?  

Three Easy Ways to Access Popcast at Home Population Intelligence: 

  1. API: Direct integration into third-party platforms.
  2. Snowflake: Download data directly.
  3. Citycast™: Motionworks proprietary software. 

 

Ready to dive into Popcast at Home? We’re here to help. Book a demo here.

Motionworks Launches Placecast™ Trade Areas – Now Available in the Snowflake Marketplace

Posted on: July 12th, 2023 by Kym Frank

Motionworks is excited to now provide its Placecast™ Trade Areas data in the Snowflake Marketplace! This valuable dataset can answer questions such as:

 

Placecast™ Trade Areas has a variety of use cases, including:

Market Analysis

Placecast™ Trade Areas can determine whether targeted advertising campaigns resulted in increased foot traffic from specific neighborhoods, providing insights into the effectiveness of local marketing strategies.

Location Planning

Placecast™ Trade Areas provide valuable insights into customer travel distances and identify underserved neighborhoods for optimized real estate site selection. By determining the distance customers are willing to travel to a particular location, businesses can make informed decisions about their real estate choices. Additionally, Placecast™ Trade Areas help identify areas where businesses are not currently serving customers, allowing them to target those neighborhoods for potential expansion or improvement.

Foot Traffic Analytics

Placecast™ Trade Areas can help visitation bureaus understand tourism patterns by providing information about the origin of visitors and any changes in their travel patterns over time.

Location Data Enrichment

Placecast™ Trade Areas provides valuable information for market mix models by determining the number of local residents and visitors in a specific market throughout the year. This data helps in analyzing seasonal trends and quantifying non-resident customer opportunities.

For more information, reach out to us at [email protected] or visit us on the Snowflake Marketplace.