Data science is becoming an integral component of urban planning. Yet, many planners are still uncomfortable utilizing the data, connecting it to their workflows, and understanding what options are available for management and visualization.
Our very own Cynthia Albright, FAICP, CUD, GISP, Vice President of Planning here at Motionworks delivered valuable insights for the Carolina Planning Journal on the advantages and application of mobility data for more intelligent urban planning decisions.
Founded in 1974, the Carolina Planning Journal is housed within the Department of City and Regional Planning at UNC Chapel Hill. Their vision aims to create cutting-edge content that inspires practitioners, academics, and students through real-world insights.
Cynthia embraced population intelligence early. She was fascinated by the ability to aggregate device sightings by pre-defined geographies and apply that to her work in transportation, multimodal planning and transit by identifying population volumes, times of travel, travel days, home locations, work locations and much more. She was part of a team that won the National Gold Award for Transportation Planning from the American Planning Association in 2019 for a project completed for the Tahoe Transportation District.
Advocating for data utilization in planning, Cynthia believes it is important to recognize that population intelligence can aid in advancing social infrastructure equity in communities with regards to essential public services, public transit, bike share access, and opportunities to improve pedestrian and bicycle experiences.
The article covers insights into population movement intelligence, urban planning agency applications, understanding pricing models and data curation. “A successful economic development plan requires a clear understanding of the market, including employers, employees, home and work locations, transportation services and usage, and popular commercial destinations,” writes Cynthia.
Motionworks International provides responsible urban planning data solutions to municipal agencies, universities, financial institutions, engineering firms, and real estate developers in near real-time.
Motionworks’ transportation data profiles person trips, not vehicle trips, based on our synthetic population that represents the movements of over 300+ million people. We help our customers access observed travel patterns, person itineraries, and places data on a nationwide scale for transportation solutions.
How can we help you utilize population intelligence on your next Urban Planning project? Let’s connect.