Placecast™ Syndicated provides robust insights into visitation to points of interest (POIs) across North America.
Location intelligence has never been more important and valuable for business decision makers as we move into a cookie-less, digital world with increasing regulations on privacy compliance. It’s becoming more difficult for marketers to find their target online in a fragmented digital universe. More decision makers are utilizing population intelligence data on how people move in the physical world. Where they live, where they work, where they play and where they travel are just a few data points helping marketers make more intelligent decisions.
This post will help you understand everything you need to know about Motionworks’ Placecast™ Syndicated location data intelligence.
What is Placecast™ Syndicated?
Placecast™ Syndicated provides robust insights into visitation to points of interest (POIs) across North America in the Motionworks Citycast™ platform. Motionworks POIs include small locations, such as stand-alone fast food restaurants, large geographies, such as a beach or state park, and even billboards on the side of a road.
Users can understand who is visiting a POI, how long they are staying, the neighborhoods they live in, how often they visit, and what they like to buy – making it a valuable tool for any business to utilize for intelligent decision-making.
What type of location data intelligence does it provide?
Weekly activity. Get insights on historical and near-real time location data on the weekly activity history of places and regions from the beginning of 2019 to present.
Audience Insights. Understand and analyze in-depth profiling information on the types of people who visited a place or region. This includes information on standard demographics such as age, income, and race. It also provides information on thousands of audience segments such as brand preferences, intent to purchase, media consumption, political affiliation, banking, and more.
Origin Information. Placecast™ Syndicated contains robust data on the neighborhoods in which visitors live. This data is anonymously aggregated to zip codes, counties, CBSAs, DMAs, or State so that users can understand which areas are contributing the most visitation to their venue (or their competitors’ venues) to optimize marketing, site selection, and more.
What types of population activity is analyzed?
Motionworks believes in responsible data and has established normative dwell thresholds by venue type to determine what constitutes an actual visit versus a drop off or a someone simply passing by.
Users can analyze location visitation activity by visits, dropoffs, passbys and stays. In addition, the location data can be broken out by total visits in any given week or unique visits, just like website analytics. Motionworks even provides the ability to remove employees, or cut the data based on local versus non-local visitation.
How can Placecast™ empower your business?
Foot Traffic Analytics.
What zip codes should I be using with my direct mail campaign to grow repeat business on current visitors?
What are the population analytics on my best performing stores?
How do my daily traffic patterns compare to my competition?
Is there an opportunity to open a new location based on the geographic areas customers are traveling from?
What is the best place in the city to open a new store based on competitor traffic performance?
Is this commercial property the best place to lease based on who my target demographic is?
Accelerating Advertising Revenue.
Do I have the right geographical media coverage based on where my customers are traveling from?
How can I optimize my digital media based on my top performing zip codes?
What cable TV zones should I consider to maximize my marketing investment?
Is our messaging growing the desired demographic age group?
Did our business grow in the zip codes where we leveraged direct mail?
Are my marketing efforts impacting visitations?
Placecast Syndicated™ in action: Example
Myrtle Beach, SC was recently named the #1 fastest-growing place in the US. (source: Real Estate-US News)
Looking at location data for a local Home Depot in our Citycast™ platform, the population appears to be doing some home improvement projects as they settle into this vacation hot spot. Check a few data visitation data points below.
Three Easy Ways to Access Placecast™ Syndicated Location Data Intelligence:
- API: Direct integration into third-party platforms.
- Snowflake: Download data directly.
- Citycast™: Motionworks proprietary software.
Ready to dive into Placecast™ Syndicated? We’re here to help. Book a demo here.