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Population Intelligence Delivers a Competitive Advantage for Restaurant Growth Restaurant sales rose for the 6th straight month this year, according to the National Restaurant Association. In fact, restaurant spending outpaced all other retail sectors with an increase of 4%, compared to only 1% of non-restaurant retail. With over 1 million plus restaurant locations in the US […]
Restaurant sales rose for the 6th straight month this year, according to the National Restaurant Association. In fact, restaurant spending outpaced all other retail sectors with an increase of 4%, compared to only 1% of non-restaurant retail.
With over 1 million plus restaurant locations in the US and consumer demand on the rise, sparking a growing number of new openings, Motionworks® population intelligence can deliver the competitive edge to keep your restaurant growing in a saturated market.
Motionworks® provides past, present, and predictive insights on how the total population moves throughout the physical world. Everywhere. All the time.
Our Citycast™ proprietary Population Intelligence Platform insights suite, delivers restaurant marketers answers to population movement as it relates to the roads we travel on, the ads we see on billboards, the retailers we visit and the places we choose to vacation. This means, with Motionworks® Population Intelligence, restaurants can make business decisions more confidently, based on human behavior in an aggregated AND privacy compliant way.
Allow us to introduce you to the Placecast® and Popcast™ products that deliver insights into the places people visit, as well as, how they move about the world throughout the day in your restaurant trade area.
Placecast® provides robust visitation insights into millions of POIs (points of interest) across the US. These POIs include small locations, such as stand-alone fast-food restaurants, large geographies, such as city centers and regional parks, and even billboards on the side of the road.
Restaurants can understand who is visiting a POI (points of interest), how long they are staying, the neighborhoods they live in, how often they visit, and what they like to consume.
Foot Traffic Analytics: How do my daily traffic patterns compare to my competition?
Location planning: Is there an opportunity to open a new location based on the geographic area customers are traveling from?
Attribution analysis: Did our business grow in the zip codes where we leveraged direct mail?
Popcast ™ allows you to visualize the population of Motionworks® along with custom cohorts occupying specific geographies throughout the day in the US. Popcast™ allows restaurants to look at population data from the zip code level all the way up to state geographies.
Audience activation: Where is my ideal restaurant customer composition geographically located to maximize my marketing efforts and increase ROI with my direct mail, local radio, and OOH (Out of Home) campaigns?
Customer acquisition: Where can I find more of my best patrons to scale and how can I reach my competitors’ customers as they move throughout the day to conquest?
Location planning: Where should I consider opening my next organic restaurant based on where potential health-conscious people live?
