Posts Tagged ‘competitive conquesting’

Helping SMBs Make Intelligent Media Investments

Posted on: September 15th, 2023 by Kym Frank

Borrell Associates released a new report this week about the growing optimism of small and medium-sized businesses (SMBs) entering the second half of 2023.

Borrell Associates specializes in tracking, analyzing, and forecasting advertising and marketing investments by local businesses across the United States.

According to Borrell, local advertising will grow 4.4% in 2024, reaching $157.1 billion. While a significant portion of this growth can be attributed to digital formats, many traditional media channels are stabilizing or growing.

The press release highlights growth across the following local media formats:

Borrell attributes the growth in traditional formats to local businesses becoming increasingly savvier when it comes to media investments.

A vital aspect of being a savvy marketer includes having access to the right data to empower intelligent decision-making. Motionwork’s® mission is to make population mobility data and location intelligence more accessible and actionable to a greater variety of teams, communities, and enterprises. – and that includes small and medium-sized businesses.

Motionworks® provides a comprehensive suite of privacy-compliant solutions that can empower SMBs to make even more powerful marketing decisions, optimizing the investment of their media budgets, and maximizing the ROI on their ad spend.

Utilizing Motionworks® Population Intelligence, your company can:

If you are interested in learning more about how Motionworks® can empower you to make better marketing and business decisions for your SMB, please reach out to us at [email protected]. We would love to learn more about your company, your needs, and help maximize the potential of your local ad spend.