Popcast™ at Home provides users the ability to quantify the population of Motionworks and Custom Cohorts residing within specific geographies.
This means you can analyze population intelligence on people living in neighborhoods across the United States and Canada.
You will get insights into geographies and custom cohorts like:
- Standard demographics, such as age, income, and ethnicity
- Where people shop
- Where people dine
- What products are they planning to buy
- And, much more…
The Popcast™ at Home Product Delivers:
Audience Activation.
Thinking about a direct mail, local radio, or targeted OOH campaign? Utilize Popcast™ data for local and regional marketing initiatives by quantifying audiences by count, as well as composition in specific geographies.
Customer Acquisition.
Ready to conquest competitor’s locations or scale efforts based on your best customers? Popcast™ will help you understand how many potential customers are living within a specific place, as well as where your competitors’ customers are.
Location Planning.
Looking to expand your franchise or retail store based on where your future customers live? Popcast™ quantifies the types of people who live in various areas of a region so you can optimize your real estate placement strategy, infrastructure installation, and your coordinating marketing.
Popcast™ at Home Can Integrate with Your Data Sets:
Motionworks can integrate first- or third-party data into our solution to identify unique audiences and scale them to the full population. Here are a few integrations thought starters:
Popcast™ at Home is Built to Help:
Marketers: Understand your potential market in nearby postal codes to maximize your marketing budget.
Publishers: Recommend targeted inventory to your advertisers based on the residence of their ideal audience.
Agencies: Help your clients visualize where their customers live and show them how to best reach them using OOH.
Integrators: Connect the geographies of target residences to your DSP for audience targeting and plan optimization.
Retailers: Pinpoint the best location for your next store within walking distance of your customers’ homes.
Get Data to Answer Questions Like:
How many people are living in Charleston, South Carolina that are in the market for an electric vehicle?
What neighborhoods in Denver should I advertise in to reach the highest number of people who drink craft beer?
Where should I consider putting my next organic coffee shop in Florida based on where potential eco-conscious coffee drinkers live?
What 5 markets should I buy for my national OOH campaign to reach the highest number of wealthy soccer fans?
Three Easy Ways to Access Popcast™ at Home Population Intelligence:
- API: Direct integration into third-party platforms.
- Snowflake: Download data directly.
- Citycast™: Motionworks proprietary software.