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The Travel & Tourism Data Solution

Understanding how many people are visiting your destination is a fundamental need for your business. Knowing who they are, how often they visit, how long they stay, where else they travel, and how to reach them to get them to entice them to come back again – that’s where Motionworks® comes in.

Complete Visitor Profiling

Motionworks® visitation data goes beyond counts and even simple demographics, curating robust visitor profiles across thousands of psychographic and behavioral segments.

Optimize Marketing Efforts

Identify optimal areas to target visitors including those who frequently visit your locations, those who are planning a trip, or those who are traveling to similar regions, hotels, or venues.

Track Success

Understand visitation trends from different trade areas, geographies, and audience segments. Assess the popularity of events, venues, marketing outreach, and more.

With their expertise and flexibility, Motionworks has been able to deliver data we’ve always hoped for..
– Eric, Tourism Researcher
<!–– Eric Johnson, Director of Research at Atlanta Convention & Visitor Bureau–>

Understanding your audience

Whether you are analyzing who is visiting your area of interest, quantifying attendance at an event, or identifying who to target with your marketing messages, Motionworks® can help.

Our solutions

Placecast®: Analyze visitation insights for places and regions of all types and sizes, experiential events, and more

Trade Area Analysis: Quantify the people who are visiting your area by neighborhood, zip code, county, or state

Retargeting: Identify past visitors, people planning to travel, target geographies, or people visiting similar regions with social media, mobile, and CTV advertising

Attribution: Quantify the impact of OOH by analyzing footfall, online conversions, and attitudinal changes

Cohorts: Curate proprietary audience targets with first- or third-party data to fuse into any of Motionworks® other solutions

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Questions we can help you answer

Who is visiting my area of interest?

  • Whether you are trying to quantify visitors to a hotel, a tourist attraction, an event, a city, or a state, Motionworks® can help you quantify the audience.
  • Motionworks® has information, not only on who visited, but how long they stayed, how often they come back, and where they come from.
  • Motionworks® has access to thousands of demographic and behavior profiles to help you understand, not just how many people visit your area of interest, but what they buy, where they shop, and what causes they are passionate about.
  • Motionworks® provides metrics by month, week, day, or hour to help you understand how your visitors change throughout the year.
  • The data can be delivered historically back to January 2019.

How can I reach potential visitors or past visitors with messaging about my destination?

  • Motionworks® can help you retarget people who have visited your area of interest, people who live in neighborhoods that frequently visit your area, or even people who are visiting similar areas.
  • Motionworks® can reach audiences on mobile devices, websites, social networks, and CTV.
  • Ads are only displayed in quality content and channels.
  • Motionworks® can help you understand which geographic areas are the greatest contributors to your visitor pool to help maximize the impact of local ad spend.

How can I access the data?

  • Motionworks® Tourism data can be accessed within your own software via the Motionworks® API or via the Motionworks® software suite.

See how population intelligence can empower better decision making.

Talk to an expert