Author Archive

Helping SMBs Make Intelligent Media Investments

Posted on: September 15th, 2023 by Kym Frank

Borrell Associates released a new report this week about the growing optimism of small and medium-sized businesses (SMBs) entering the second half of 2023.

Borrell Associates specializes in tracking, analyzing, and forecasting advertising and marketing investments by local businesses across the United States.

According to Borrell, local advertising will grow 4.4% in 2024, reaching $157.1 billion. While a significant portion of this growth can be attributed to digital formats, many traditional media channels are stabilizing or growing.

The press release highlights growth across the following local media formats:

Borrell attributes the growth in traditional formats to local businesses becoming increasingly savvier when it comes to media investments.

A vital aspect of being a savvy marketer includes having access to the right data to empower intelligent decision-making. Motionwork’s® mission is to make population mobility data and location intelligence more accessible and actionable to a greater variety of teams, communities, and enterprises. – and that includes small and medium-sized businesses.

Motionworks® provides a comprehensive suite of privacy-compliant solutions that can empower SMBs to make even more powerful marketing decisions, optimizing the investment of their media budgets, and maximizing the ROI on their ad spend.

Utilizing Motionworks® Population Intelligence, your company can:

If you are interested in learning more about how Motionworks® can empower you to make better marketing and business decisions for your SMB, please reach out to us at [email protected]. We would love to learn more about your company, your needs, and help maximize the potential of your local ad spend.


Motionworks® Launches Placecast® Trade Areas – Now Available in the Snowflake Marketplace

Posted on: July 12th, 2023 by Kym Frank

Motionworks® is excited to now provide its Placecast® Trade Areas data in the Snowflake Marketplace! This valuable dataset can answer questions such as:


Placecast® Trade Areas has a variety of use cases, including:

Market Analysis

Placecast® Trade Areas can determine whether targeted advertising campaigns resulted in increased foot traffic from specific neighborhoods, providing insights into the effectiveness of local marketing strategies.

Location Planning

Placecast® Trade Areas provide valuable insights into customer travel distances and identify underserved neighborhoods for optimized real estate site selection. By determining the distance customers are willing to travel to a particular location, businesses can make informed decisions about their real estate choices. Additionally, Placecast® Trade Areas help identify areas where businesses are not currently serving customers, allowing them to target those neighborhoods for potential expansion or improvement.

Foot Traffic Analytics

Placecast® Trade Areas can help visitation bureaus understand tourism patterns by providing information about the origin of visitors and any changes in their travel patterns over time.

Location Data Enrichment

Placecast® Trade Areas provides valuable information for market mix models by determining the number of local residents and visitors in a specific market throughout the year. This data helps in analyzing seasonal trends and quantifying non-resident customer opportunities.

For more information, reach out to us at [email protected] or visit us on the Snowflake Marketplace.


Dump the Pump Day – Use Public Transportation

Posted on: June 15th, 2023 by Kym Frank

Today is “Dump the Pump Day”

Since it was launched by the American Public Transportation Association (APTA) in 2006, the third Thursday of June is “Dump the Pump Day.” The aim is to encourage people to break free from their reliance on gasoline-powered vehicles by utilizing public transportation as an alternative for just one day and to bring awareness to the environmental impact of gasoline use.

According to the APTA, every $1 invested in public transportation generates $5 in economic returns, and that every $1 Billion invested in transit results in approximately 50,000 new jobs.

In 2022, the US consumed approximately 369 million gallons of motor gasoline a day according to the Energy Information Administration (EIA).

Transit ridership continues to increase coming out of COVID. Unlinked transit passenger trips for Q1 of 2023 were up 24% versus the same time period in 2022 in the United States. The greatest increase was in commuter rail, which was up 43% year over year. Bus ridership was up 21%.

Canada has also seen an increase in ridership with overall trips up 51%.

Even with these year over year increases, ridership is still down versus 2020 Q1 prior to COVID-19. Unlinked transit passenger trips in the US are still 23% below 2020. Commuter rail is down 30% and buses are down 21%.

Motionworks® mobility data shows that people in the United States are still traveling less miles in an average day than they did prior to COVID-19 (Q1 2023 vs. Q1 2020) but the difference in distance traveled daily varies significantly by market.

For more information on the per capita travel in your market, please contact us at [email protected]


Kym Frank Re-elected to Digital Signage Federation Board of Directors

Posted on: January 5th, 2023 by Kym Frank No Comments

Following a four-week election process, Kym Frank, Global CXO at Motionworks® was re-elected to the Digital Signage Federation’s (DSF) Board of Directors. This year’s election resulted in the highest number of women holding board member seats in years.

Kym previously served on the DSF board for a half-term, actively working on the Education Committee. Additionally, Kym initiated the Board’s work to help demystify the Digital Signage ecosystem through documentation of all the companies the organization represents and worked to improve the organization’s membership structure.

“I am extremely honored that the members of the DSF voted for me so that I can continue my work on the Board of Directors,” Kym said. ” I would also like to welcome new board members, Jonathan Brawn of Brawn Consulting, Michelle Montazeri, of Legrand, and Megan Zeller, of Peerless AV. I look forward to working with you.”

For more information on the election or the Digital Signage Federation, please visit this site.

Motionworks® at the 2022 National ASLA Conference

Posted on: November 28th, 2022 by Kym Frank No Comments

The 2022 National ASLA Conference on Landscape Architecture and EXPO drew more than 6,000 attendees and 350 exhibitors on November 11-14.

Motionworks’ Vice President of Planning, Cynthia Albright, FAICP CUD, GISP joined Emily McCoy, PLA ASLA, SITES AP, Principal at Design Workshop to present a 90-minute Digital Technology education session, “Big Data Drives Bigger Impact: Data and Tools for Equity in Design.” Cynthia discussed the definition, types, scales, sources, application, visualization techniques, and questions to be asked when acquiring location-based services data. She covered the value of a synthetic population over a geofenced approach to inspire decision makers to action in order to build more equitably sustainable communities. She also presented Motionworks’ data before, during, and after Hurricane Ian to reveal the travel patterns of the most at-risk Hendry County residents (high poverty rate, high number of children and seniors) from those counties directly in the eye of the Hurricane. Emily demonstrated relevant application in existing conditions analysis, user behavior and sentiment, mode usage in parks, and prioritization of park amenities and projects.

Key takeaways: A synthetic or digital population provides a virtual representation of a true actual population from 300+ million people; population intelligence provides new design opportunities for equitable access to infrastructure and services, site selection, market and gap analysis, redevelopment planning, mobile trade areas, scenario planning, and predictive modeling.

Motionworks® Introduces Liftcast

Posted on: November 21st, 2022 by Kym Frank No Comments

Liftcast can answer a multitude of questions on behalf of businesses, travel destinations, and governmental agencies such as:



Government Agencies

Contact us for more information on the value that Liftcast can provide to your business via [email protected]