For Platform Providers
Population intelligence as infrastructure for your platform.
Learn more →1.4M+ spots. 210 DMAs. Back to 2019.
Every number grounded in the same population intelligence layer.
Try it →Every number shows its work.
See the data, the model, and the receipts behind each metric.
Methodology overview →Build the measurement layer for the physical world.
Engineering, science, and go-to-market roles across the company.
See open roles →From real estate siting to revenue defense. Infrastructure-grade measurement built on OBM's Geopath foundation.
Powering two of the largest OOH measurement consumers in the country — Geopath and VideoAmp.
Each layer builds on OBM's Geopath measurement foundation — adding historical depth, behavioral intelligence, and campaign-level accountability.
Six stages of OOH measurement — from neighborhood audience indexing through campaign delivery proof. Click below to walk through the full Motionworks measurement journey.
Site Selection + Sales Enablement
Residential and behavioral footprint by target segment. Which neighborhoods. Which corridors. The audience evidence behind every OBM site decision and sales narrative.
Popcast gives OBM the audience intelligence to make smarter inventory decisions: where to site new assets, which neighborhoods to prioritize, and how to position existing inventory to the right advertisers. Popcast At Home maps where defined audiences reside. Popcast Anytime maps where those same audiences spend time outside the home. Together they give OBM a behavioral evidence base for every site selection decision and sales conversation.
Audience concentration data at the neighborhood level supports where OBM sites new inventory — grounded in behavioral evidence, not general traffic counts.
Visually intuitive maps showing where an advertiser's target audience lives and congregates. Converts complex data into a prospect-ready story OBM's sales team can walk into any room with.
Spatial proof that OBM inventory is positioned where target audiences are demonstrably present. Strengthens competitive proposals with behavioral evidence, not just impressions.
Popcast behavioral data directly supports IKE kiosk siting decisions and the audience story OBM takes to IKE advertisers — positioning smart city inventory where defined audiences actually congregate at street level.
Illustrative data. Actual Popcast outputs are delivered as interactive maps via Snowflake or visual interface.
The OBM Site Selection Workflow
Popcast At Home and Anytime identify block groups and zip codes where target audiences concentrate. No guesswork. Behavioral evidence.
PathCast identifies which specific streets within those neighborhoods carry the most relevant traffic — hourly counts, viewshed-precise. The bridge from "which neighborhood" to "which block face."
OBM's real estate team confirms sightlines, sidewalk width, infrastructure requirements, and environment. Data narrows the search. Human judgment closes it.
Incremental Reach Optimization — Given OBM's existing network, where does the next unit maximize deduplicated reach? Not just more impressions. More unique people reached.
The Input Layer That Makes Measurement Defensible
Custom viewshed-precise paths for every OBM face. Hourly vehicle and pedestrian counts back to 2019. The input precision that makes every Viewcast audience number defensible.
Pathcast delivers hourly vehicular and pedestrian traffic counts on custom path segments geometrically tied to the viewshed of each OBM face. It is the traffic input layer that feeds Viewcast — alongside Placecast for venue environments. Pathcast paths are not standard GIS road segments: they are custom-defined to capture only traffic with visual exposure to a specific face. That input precision is what makes every Viewcast number defensible.
Traffic moving along road segments within the viewshed. Primary input for roadside and transit OOH inventory, including OBM spectaculars and large-format digital.
Placecast is Motionworks' place-level foot traffic measurement layer. It counts people visiting defined places within or adjacent to a viewshed, including dwell time and visitor demographics. Primary input for place-based and venue OOH, including IKE kiosk environments and pedestrian zones.
Live tileset: client-services-tiles.viewcast.tiles_roadway_volumes_monthly_2026_01_heatmap
Illustrative data. Actual Pathcast outputs are delivered monthly at face-level granularity via Snowflake.
Built on OBM's Geopath Foundation
Seasonal actuals from 2019. Hourly and demographic granularity. Campaign-level reach deduplication. The historical depth and post-campaign accountability to build on OBM's Geopath foundation.
Viewcast Profiles delivers historical Circulation, OTS, and LTS for any OBM face, extending the Geopath planning foundation with monthly actuals and seasonal depth from 2019 forward. Viewcast Select measures campaign execution against defined units and flight dates, delivering cross-format deduplicated reach and frequency. Together, they give OBM the historical intelligence to price and sell inventory with confidence and the post-campaign proof to retain and grow client relationships.
Geopath is the currency for direct sales. Purview handles programmatic. Street Metrics provides audience narratives. Viewcast does not compete with any of them. Its value is specific:
Monthly actuals from 2019 that justify variable rate cards tied to the Geopath baseline. No more flat pricing in peak months.
Geopath's methodology was designed for vehicular roadside inventory. Viewcast provides the pedestrian-environment measurement depth that accounts for how IKE kiosks are actually experienced at street level.
The only layer that gives OBM something to hand a client after the flight. Cross-format deduplicated reach and frequency.
| Dimension | Geopath | Viewcast™ Profiles | Viewcast™ Select |
|---|---|---|---|
| Purpose | Audited audience estimates for planning and currency | Historical monthly actuals that extend the Geopath planning foundation | Campaign delivery proof built on audited Geopath inventory inputs |
| Time Horizon | Forward-looking modeled average week | Monthly historical from 2019 to present | Defined campaign flight dates |
| Scope | Unit-level inventory standardization | Face/spot-level with seasonal and hourly depth | Cross-format, multi-unit campaign |
| OBM Value | Industry currency standard OBM sells against | Seasonal actuals for defensible pricing and proposals | Post-flight client proof for revenue retention |
Geopath sets the standard OBM sells against. Viewcast adds the historical depth and campaign-layer proof that makes that standard more valuable in every client conversation.
Illustrative data. Actual Viewcast outputs are published monthly with 6-week latency; campaign reach via Viewcast Select.
Four sequential steps. Each adds value independently. Together they close the loop from real estate site selection to revenue defense.
Audience footprint intelligence across OBM's key markets. Residential and behavioral concentration by target segment. Zero integration required. Immediate value for site decisions, sales narratives, and IKE kiosk siting. Deliverable: neighborhood-level audience maps, ready for internal and client-facing use. The foundation for OBM's real estate intelligence pipeline.
Road-segment-level traffic intelligence for every OBM face. Hourly vehicle and pedestrian counts tied to custom viewsheds. The bridge from audience neighborhoods to specific street locations — the critical second step in site selection. Available via interactive map interface.
Historical Circulation, OTS, and LTS for every OBM face, back to 2019. Monthly actuals with seasonal and hourly granularity. Integrates with Salesforce and Matrix Solutions. Immediate use: defensible pricing, seasonal proposals, and delivery documentation for client conversations.
Cross-format deduplicated reach and frequency for defined campaigns. Specific units, specific flight dates, defensible numbers. The post-flight proof OBM delivers to clients across billboard, street furniture, IKE, and digital formats. Closes the loop from site selection to revenue retention.
Motionworks data is delivered via the channel that fits your infrastructure. Full technical specifications at docs.mworks.com.
Motionworks' native front-end application for interactive exploration of all data products. No SQL required. Built for sales, strategy, and operations teams who need visual output without engineering overhead.
Native Snowflake Data Share — zero ETL, zero data movement. Data lands directly in your existing Snowflake instance as a live, queryable share. The primary delivery method for most enterprise clients.
Flat file delivery to Google Cloud Storage or Amazon S3. Structured exports in Parquet or CSV format, published on the product's standard latency cycle. Compatible with any downstream processing stack.
REST API access for real-time and on-demand queries. Designed for integration into CRM, sales enablement tools, and operational workflows. Full API documentation available at docs.mworks.com.
Schema references, data dictionaries, API specs, integration guides, and delivery SLAs at docs.mworks.com. Your engineering team can review delivery requirements before any commercial commitment.
Motionworks AI is an independent, infrastructure-grade measurement company operating in the U.S. Out-of-Home advertising market. We are a core data supplier to Geopath and VideoAmp — two of the largest OOH measurement consumers in the country — which establishes our position as infrastructure, not a media company or technology vendor with a stake in outcomes.
Our measurement framework unifies three panels fused into a single synthetic population model. The output is three measurement products — People, Places, and Paths — that power everything from Geopath's audited currency standard to campaign-level proof of performance for OBM's client base.
Independence is not a marketing position. It is a structural fact. Motionworks does not own inventory, does not buy media, and has no commercial interest in how OOH is priced or sold. That independence is what makes the measurement defensible — in internal decisions, client conversations, and investor reporting.
Pricing is structured by product, market footprint, and delivery method. Each product delivers standalone value — no bundled commitment required to start.
Scoped by market coverage, segment count, and delivery format. At Home and Anytime are available independently or together. Pricing reflects OBM's specific market footprint.
Request Popcast PricingScoped by unit count and market coverage. Monthly historical Circulation, OTS, and LTS for every OBM face. Annual subscription; delivery via Snowflake, S3, or flat file.
Request Profiles PricingPer-campaign pricing scoped by unit count, flight duration, and format mix. Activated on demand. No standing subscription required — deployed when OBM needs post-flight proof.
Request Select Pricing