For Platform Providers
Population intelligence as infrastructure for your platform.
Learn more →1.4M+ spots. 210 DMAs. Back to 2019.
Every number grounded in the same population intelligence layer.
Open Citycast →Every number shows its work.
See the data, the model, and the receipts behind each metric.
Methodology overview →Build the measurement layer for the physical world.
Engineering, science, and go-to-market roles across the company.
See open roles →Independent inventory measurement, per-face viewshed validation, and variable pricing evidence. Built to supplement Geopath, not replace your stack.
Operators sell faces, but most measurement reports at the panel or market level. Viewshed validation, audience yield, and variable-pricing evidence have to come from somewhere.
Face-level circulation, OTS, and audience yield across 210 DMAs. Standardized methodology, comparable across markets.
Pathcast custom viewshed geometry per face — the polygon a viewer can actually see — qualifies exposure for premium and digital placements.
Audience yield by daypart and cohort, defended with provenance. Sell variable rates with measurement to back them.
Face-level circulation and OTS.
Per-face viewshed geometry.
Audience cohorts by daypart.
Operates alongside Geopath data.