M Motionworks Population Intelligence

Built on the belief that measurement should be independent.

Motionworks is a leading provider of population intelligence in North America. Our platform answers questions about how people move — across roads, places, advertisements, and destinations.

3
Companies merged
ATL
Atlanta-based
210
DMAs measured
What we do

Population intelligence, with receipts.

The Motionworks Population Intelligence Platform allows our customers to answer questions about population movement — whether it relates to the roads people travel, the advertisements people see, the retailers people visit, or the places people choose to vacation.

A measurement layer

Not a panel, not a platform — a population intelligence layer that other measurement and analytics products are built on.

For the OOH ecosystem and beyond

Powering two of the largest OOH measurement consumers in the country, plus brands, agencies, operators, and bureaus.

Methodology-first

Every metric we publish carries provenance. Every methodology change is documented in a public changelog.

Independent

No operator ownership. No buying-platform financial relationships. Independence is a structural condition, not a marketing claim.

Our history

Three companies, one platform.

Motionworks was formed from the merger of Intermx, Transport Foundry, and Standard Data — bringing together OOH measurement, transportation analytics, and population intelligence under one roof in Atlanta.

Intermx

OOH measurement and analytics. Brought decades of audience and inventory experience to the merger.

Transport Foundry

Transportation analytics and road-segment intelligence. The basis for Pathcast.

Standard Data

Population intelligence at scale. The data spine the rest of the platform sits on.

The team

Atlanta-based, nationally focused.

Want to talk to us?

Sales, support, and press contact details on the contact page.