Documentation
Product documentation, methodology guides, and API reference for Motionworks population intelligence.
Concepts
How the platform works — population modeling, place measurement, movement intelligence, and exposure metrics.
Population Intelligence
Synthetic populations, panel methodology, and the full modeling stack.
→ Place Intelligence
Polygon creation, visit modeling, and Placecast methodology evolution.
→ Movement Intelligence
Path modeling and traffic validation.
→ Exposure Intelligence
Viewcast methodology — from viewshed to OTS.
→ Set Dynamics
Campaign reach, frequency, and impression aggregation.
→ Sampling & Panels
Panel identification, sampling methodology, and comparisons.
→ Products
Schema references, data dimensions, and delivery specs for each data product.
Popcast™
Digital population counts by geography and segment.
→ Placecast™
Foot traffic profiles, trade areas, and select analytics.
→ Pathcast™
Hourly vehicular and pedestrian traffic on custom path segments.
→ Viewcast™
Circulation, OTS, and LTS for advertising displays.
→ Basecast™
Population movements and itineraries — the data foundation.
→ Validation
Accuracy reports, benchmark comparisons, and methodology audits. Built for data science and sales teams.
Reference
Geography definitions, place libraries, and population segment catalogs.
Developers
API overview, authentication, and endpoint references — organized to mirror product structure.
API Overview
Base URLs, authentication, rate limits.
→ Popcast API
Population count and segment endpoints.
→ Placecast API
Place visit and trade area endpoints.
→ Pathcast API
Traffic volume endpoints.
→ Viewcast API
Circulation and impression endpoints.
→ Set Dynamics API
Campaign reach and frequency endpoints.
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