For Platform Providers
Population intelligence as infrastructure for your platform.
Learn more →1.4M+ spots. 210 DMAs. Back to 2019.
Every number grounded in the same population intelligence layer.
Open Citycast →Every number shows its work.
See the data, the model, and the receipts behind each metric.
Methodology overview →Build the measurement layer for the physical world.
Engineering, science, and go-to-market roles across the company.
See open roles →Road-segment traffic measurement — vehicles and pedestrians, hour by hour — with custom viewshed geometry for every face.
Pathcast turns the road network into a measurement surface — qualified vehicle and pedestrian counts at the resolution OOH actually needs.
Hourly modeled vehicle volumes on each road segment, calibrated against ground truth and population intelligence.
Hourly pedestrian volumes for urban corridors, transit hubs, and walkable inventory.
Per-face viewshed geometry — not bounding boxes. The polygon a viewer can actually see, used to qualify exposure.
Coverage across the U.S. road network, mapped to inventory and audiences relevant to OOH.
Daypart-level measurement, not daily averages. Plan and verify by the hour.
Custom viewsheds attached to face IDs, qualifying exposure to what each individual asset can see.
Pathcast traffic feeds Viewcast circulation and OTS — one continuous measurement chain.
Inventory measurement and viewshed validation.
Reach modeling against actual road traffic.
Independent reference for vehicle and ped counts.
Site selection and cross-media planning.
Citycast is the unified surface for all Motionworks measurement products.