For Platform Providers
Population intelligence as infrastructure for your platform.
Learn more →1.4M+ spots. 210 DMAs. Back to 2019.
Every number grounded in the same population intelligence layer.
Open Citycast →Every number shows its work.
See the data, the model, and the receipts behind each metric.
Methodology overview →Build the measurement layer for the physical world.
Engineering, science, and go-to-market roles across the company.
See open roles →Motionworks operates independently of OOH plant operators and buying platforms. Independence is a structural condition for the measurement layer to function as currency — not a marketing claim.
Motionworks is not owned, controlled, or funded by an OOH operator. Motionworks has no financial relationship with OOH buying platforms. That isn’t something we say in a deck — it’s a structural constraint on how we are owned, financed, and run, and it’s the structural condition that makes the rest of the methodology defensible.
Geopath remains the currency. Delivery becomes documented. Two new layers sit on top of currency, end-to-end auditable, with the same provenance fields on every value.
The forward-planning standard. Governs how OOH is planned, priced, and transacted. Stays put — Motionworks does not replace currency, it builds on top of it.
Continuous monthly impressions for every unit, back to 2019. Seasonal granularity per face. Turns delivery from a quarterly assertion into a documented record with confidence intervals.
Cross-format, deduplicated, on the executed schedule. Measures the campaign as it actually ran — same provenance fields as Profiles and Currency.
A number that can’t be audited isn’t currency. The receipts framework is the structural way we make every metric defensible — for bureaus, for auditors, for the planner who has to explain the column to the brand.
When Motionworks measures what OOH venue audiences were watching — connecting physical venue audiences to TV and streaming schedules — the same provenance standards apply. Every content exposure estimate carries source, methodology version, confidence interval, and sample size. No carve-outs for cross-media work.
Live example: Taylor vs. Serrano III (VideoAmp / Netflix)
266 venue viewing conditions across 6 time zones. Bars showing the fight retained 2× the audience of general commercial venues at the same hour. Pacific Time venues were still at peak viewership 3 hours after Eastern Time audiences had left. Every figure carries a receipt.
See the case study →Why we measure neutrally. The structural conditions — ownership, finance, audit — that make the measurement layer trustworthy.
Read independence →Industry-aligned standards. How Motionworks sits relative to currency, and how the three-layer architecture connects to the bureau ecosystem.
Read the partnership →What changed and when. Methodology versions, scope changes, and commercial relationships — disclosed and dated, in public.
Open the changelog →The full methodology — every model, every version, every change — lives in the docs. Receipts are on the API responses themselves.