For Platform Providers
Population intelligence as infrastructure for your platform.
Learn more →1.4M+ spots. 210 DMAs. Back to 2019.
Every number grounded in the same population intelligence layer.
Open Citycast →Every number shows its work.
See the data, the model, and the receipts behind each metric.
Methodology overview →Build the measurement layer for the physical world.
Engineering, science, and go-to-market roles across the company.
See open roles →Out-of-Home advertising measurement. Circulation, OTS, LTS, reach, and frequency — with monthly historical data going back to 2019.
Viewcast turns the physical inventory of out-of-home media into auditable measurement — every face, every market, every month.
The volume of people and vehicles passing each face, modeled from population intelligence and road segment traffic.
Opportunity-to-See and Likelihood-to-See, qualified for face geometry, viewshed, dwell, and visibility conditions.
Deduplicated reach and frequency across schedules, audiences, and markets — usable for planning and post-campaign proof.
Forward-looking impressions per face, by audience and daypart. Used for media planning and proposals.
Post-campaign delivery: deduplicated R+F across the executed schedule. What the campaign actually delivered, by audience.
Continuous monthly measurement back to 2019 — enough history to compare seasons, markets, and creative.
Ride alongside Popcast cohorts to evaluate inventory against the audiences that actually matter to a brief.
Viewcast powers two of the largest OOH measurement consumers in the country — Geopath and VideoAmp — alongside agencies, operators, brands, and bureaus.
Pre-campaign planning and post-campaign proof.
Inventory measurement and Geopath supplement.
Cross-media planning and reach optimization.
Independent audit and currency validation.
Citycast is the unified surface for all Motionworks measurement products — start with Viewcast.