For Platform Providers
Population intelligence as infrastructure for your platform.
Learn more →1.4M+ spots. 210 DMAs. Back to 2019.
Every number grounded in the same population intelligence layer.
Open Citycast →Every number shows its work.
See the data, the model, and the receipts behind each metric.
Methodology overview →Build the measurement layer for the physical world.
Engineering, science, and go-to-market roles across the company.
See open roles →Cross-media planning, competitive conquesting, and reach optimization — on a measurement stack designed for in-house teams that need to defend the work.
Digital has measurement. Linear has measurement. OOH has historically been the black box in the middle — making cross-media planning, competitive analysis, and reach optimization harder than they should be.
Plan OOH alongside digital and linear with a measurement layer that translates to your existing media taxonomy.
Use Placecast to understand competitor footprint and visitor overlap. Use Popcast to find the cohorts most worth shifting.
Viewcast Select shows deduplicated reach and frequency across schedules. Tune the plan against the audience that actually matters.
Audience cohorts and segments.
Competitor footprint and visitor overlap.
Forward-looking impressions.
Deduplicated post-campaign R+F.
Open Citycast and bring OOH into the same view as digital and linear.