For Platform Providers
Population intelligence as infrastructure for your platform.
Learn more →1.4M+ spots. 210 DMAs. Back to 2019.
Every number grounded in the same population intelligence layer.
Open Citycast →Every number shows its work.
See the data, the model, and the receipts behind each metric.
Methodology overview →Build the measurement layer for the physical world.
Engineering, science, and go-to-market roles across the company.
See open roles →Real campaigns. Real clients. Every number shows its work.
How Motionworks separated East Coast and West Coast viewership patterns so VideoAmp could tell Netflix the true out-of-home reach of a live boxing event — not a national average that masked both stories.
Read the case study →How Pulsecast and Placecast close the loop from event attendance and radio exposure to brand awareness shifts and store visits. Brand 4 awareness doubled. Heavy-media DMAs delivered a +245% January visit lift.
Read the case study →Placecast traced the full SEC Championship cohort across three days and three states — 39 active hotspots in a 15-minute kickoff window, 473 unique locations citywide, and two non-member Buckhead nightlife clusters surfaced as prospects.
Read the case study →How an OOH operator turned the Grayson Stadium address into a fan-segment map and a 12-board short-list. Top segment over-indexed 4.7x against the Savannah DMA; lead inventory delivered 2.4x baseline segment density.
Read the case study →Two reusable plays for local OOH sales. A 9,000-household segment gap in zip 31419 against a direct competitor; 17 over-indexing units delivering 350K weekly impressions; and a 4.4% market reach with 93.1% local pass-by traffic.
Read the case study →A gravity model estimates a trade area for 2.1M places across 45+ types, with 20 day-part cells per place. Validated against an 11-month holdout, 94-97% of places show improved accuracy across all volume tiers.
Read the case study →We're packaging more customer stories. Check back soon, or reach out to talk through your use case.