For Platform Providers
Population intelligence as infrastructure for your platform.
Learn more →1.4M+ spots. 210 DMAs. Back to 2019.
Every number grounded in the same population intelligence layer.
Open Citycast →Every number shows its work.
See the data, the model, and the receipts behind each metric.
Methodology overview →Build the measurement layer for the physical world.
Engineering, science, and go-to-market roles across the company.
See open roles →Six jobs. One measurement stack. From finding where to put inventory to proving what a campaign delivered — every workflow runs on the same population intelligence layer.
Pick the workflow that matches what you're trying to accomplish.
Deduplicated reach and frequency on the executed schedule. Cross-format, cross-market. Every number with a confidence interval and a methodology version.
Viewcast → Unique Audience Creation800+ cohorts and 375+ standard segments. Build a custom audience from demographics, behavior, and travel patterns — then find the inventory that reaches them.
Popcast → OOH Site SelectionRoad segment traffic at the face level. Hourly vehicle and pedestrian counts, viewshed-precise geometry, audience composition per corridor. The evidence behind every site decision.
Pathcast → Better PlanningMonthly Circulation, OTS, and LTS back to 2019. Seasonal granularity per face. Plan against what the inventory actually delivered — not a forward-looking estimate.
Profiles → OOH Content MeasurementConnect physical venue audiences to TV and streaming schedules. Timezone-level viewership patterns, venue-type segmentation, cross-media exposure with the same receipts as every other product.
See VideoAmp case study → Measurement InfrastructureAPI-first, sandbox-first. Fifty-plus endpoints across Viewcast, Placecast, Pathcast, Popcast, and Set Dynamics. Confidence intervals and methodology receipts on every response.
For platforms →Each audience applies the same population intelligence layer to a different set of decisions.
Pre-campaign planning, audience targeting, post-campaign proof, and OOH Content Measurement for cross-media reach. See how →
Inventory measurement, viewshed validation, and variable pricing evidence. See how →
Cross-media planning, competitive conquesting, reach optimization, and OOH Content Measurement. See how →
Independent audit, methodology review, currency validation. See how →
If you are an ad tech, planning, or analytics platform, Motionworks measurement feeds plug into your stack. Three tiers, sandbox-first integration.
Metadata access. Sandbox-friendly.
Production measurement feeds.
Direct population intelligence access.
Start with a sandbox key — all six measurement products, no credit card required.