M Motionworks Population Intelligence

Pricing

Insights Suite OOH measurement workspace Developer Console API sandbox & developer portal

Solutions overview → By Audience AgenciesPlan and prove media for clients. BrandsDirect measurement for marketers. OperatorsSell with verified audiences. BureausSource-of-truth for inventory.

For Builders PlatformsEmbed Motionworks in your stack. DocsAPI & integration reference.

Case Studies VideoAmp — Taylor vs. Serrano IIICross-media reach for a live Netflix event. Trade Areas — Foundation ModelWhere every visitor actually comes from. Jackson Hewitt — Sponsorship & RadioPulsecast + Placecast from exposure to store visits. COMMB — ROADMAP extension layer (concept)Prototype concept · subject to bureau review. All case studies →

Featured

For Platform Providers

Population intelligence as infrastructure for your platform.

Ready to create your own solution? Start here →

Products Measurement overview → ViewcastOOH measurement - circulation, OTS, LTS, R+F. PlacecastFoot traffic, dwell, and visitor origin for any place. PopcastPopulation cohorts - 800+ segments, where they live and go.

Pipeline PathcastRoad segment traffic - hourly counts at face-level viewsheds. CitycastThe unified application - all six products on one platform. All productsHow Popcast → Pathcast → Viewcast fits together.

Platform

1.4M+ spots. 210 DMAs. Back to 2019.

Every number grounded in the same population intelligence layer.

See measurement infrastructure in action. Start here →

How We Work Methodology overview → IndependenceWhy we measure neutrally. Geopath partnershipIndustry-aligned standards. ChangelogWhat changed and when.

Principles

Every number shows its work.

See the data, the model, and the receipts behind each metric.

Methodology overview →

Every metric has a receipt. Start here →

About Motionworks Company overview → AboutOur mission. LeadershipThe team. CareersOpen roles. BlogPerspectives from the team.

Get in Touch PressNews and media. ContactTalk to sales.

We're Hiring

Build the measurement layer for the physical world.

Engineering, science, and go-to-market roles across the company.

See open roles →

Built by a team that's been doing this for decades. Start here →

Data Schemas All docs → ViewcastCirculation, OTS, LTS, reach & frequency schema. PlacecastVisit, dwell, trade area, and visitor origin fields. PopcastCohort residency and time-of-day response shapes. PathcastRoad segment traffic and viewshed geometry schema. All schemas →

API Reference API OverviewBase URLs, authentication, rate limits, error codes. Viewcast APIEndpoints, parameters, and response examples. Placecast APIPlace search, visit metrics, and trade area endpoints. Popcast APICohort and segment query endpoints.

Methodology Population IntelligenceThe synthetic population model and data inputs. ChangelogMethodology versions, scope changes, and disclosures. All methodology →

Everything ships with provenance — source, model version, confidence, sample size. Browse all docs →

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Places

Source: places.yaml · Download YAML

This API reference is rendered with Redoc, which requires JavaScript. You can download the raw OpenAPI 3.1 spec at /docs/api/places/openapi.customer.yaml.

Motionworks OOH

The independent measurement standard for Out-of-Home advertising and population intelligence.

Built by a team with 40+ combined years in OOH measurement, location intelligence, geospatial modeling, and data science. Atlanta, GA.

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