Motionworks Popcast™ Digital Pop Canada is a virtual representation of the Canadian population. A virtual person exists who is statistically representative of you and anyone else in the real population. You will not find an exact virtual copy of yourself within it, and because of this, it has the benefit of protecting individuals' privacy.

Jump down this page to:

• Read more about the methodology.
• Review the validation documentation

Data Dimensions

• Frequency Published once a year.
• Geographic coverage Summarizes residents of Canada.
• Zone systems Residential locations reported as Statistics Canada Dissemination Areas.
• Date availability 2021 and 2022. For 2019 or 2020, reach out to our sales team for pricing.
• Latency Data are released before the end of the 2nd Quarter (June 30) in the current year.

Schema

Motionworks delivers Popcast™ Digital Pop via Snowflake or can be delivered using a compressed flat file output (csv.gz) via cloud storage. The following describes the schema.

Name	Description	Type	Example
year	Calendar year the digital population represents.	string	2021
geography_id	Geography reference where the person resides. For Canada, dissemination areas are used as the primary geography.	string	CA2016XXDA59151640
household_id	Unique identifier of the household constructed from the dissemination area id, underscore, and a unique number. Unique to year but may not be unique to the entire dataset.	string	60010269_45
hhperson_id	Unique identifier of the person (household_id, underscore, a unique number for the person number in the household). Unique to year but may not be unique to the entire dataset.	string	60010269_45_4
age	Age in years (up to 100).	integer	26
gender	Respondent stated gender on Statistics Canada survey questionnaire. m = malef = female	string	f
aboriginal	Whether the person identified with the Aboriginal peoples of Canada. This includes those who are First Nations (North American Indian), Métis or Inuk (Inuit) and/or those who are Registered or Treaty Indians (that is, registered under the Indian Act of Canada), and/or those who have membership in a First Nation or Indian band. Aboriginal peoples of Canada are defined in the Constitution Act, 1982, Section 35 (2) as including the Indian, Inuit and Métis peoples of Canada.	boolean	False
visible_minority	Whether a person belongs to a visible minority group as defined by the Employment Equity Act and, if so, the visible minority group to which the person belongs. The Employment Equity Act defines visible minorities as "persons, other than Aboriginal peoples, who are non-Caucasian in race or non-white in colour". The visible minority population consists mainly of the following groups: South Asian, Chinese, Black, Filipino, Latin American, Arab, Southeast Asian, West Asian, Korean and Japanese.	boolean	True
worker	Worker status using the Statistics Canada definition of worker. For the Census of Population, Class of worker applies to the specific job usually held by the persons aged 15 years and over, in private households, during the reference week.	boolean	True
language	First official language spoken at home: EnglishFrenchEnglish and FrenchOther	string	English
household_size	The number of people living in the household.	integer	4
household_children	Presence of children (age less than 18yrs) in the household.	boolean	True
household_income	Total household income (CAD) reported, adjusted for inflation in prior year dollars. Missing values are null.	integer	61743
prizm_segment	Environics PRIZM Segment to which the household belongs.	integer	64
postal_code	Canada Post postal code associated with this household.	string	J4B 4L9
vintage	Internal Motionworks identifier for the run process used to generate the Digital Population record.	string	20220912_812c112

Validation

• Canada
  • 2021
  • 2022

Methodology

A deep dive into the methodology and its benefits are available in the Synthetic Populations methodology documents.