Claritas Consumer Segments
As a reference for users, Motionworks provides this catalog of Claritas Consumer Segments to allow users to select one or more of these segments when creating custom population segments. The custom population segment may require any or all of the selected consumer segments and may be cross-classified with other segmentation systems or selected demographics.
Browse the available segments on the sub-pages by subcategory:
- Alcohol Listing
- Automotive Listing
- Commuting and Transportation Listing
- Digital video displays Listing
- Environment Listing
- Financial Listing
- Food and Beverages Listing
- Health Listing
- Items in the Home Listing
- MRI Apparel & Jewelry Listing
- MRI Hardware & Appliances Listing
- MRI Home Improvements Listing
- MRI Print Media Usage & Alternative Advertising Listing
- MRI Psychographics Listing
- Radio Listing
- Restaurants Listing
- Retail Shopping Listing
- Sports and Leisure Listing
- Telecommunications Listing
- Travel Listing
- Voting Listing
Schema
Motionworks delivers catalog_claritas_segment via Snowflake or can be delivered using a compressed flat file output (csv.gz) via cloud storage. The following describes the schema.
| Name | Description | Type | Example |
|---|---|---|---|
| claritas_segment | Unique identifier for the consumer segment across years. | string | cp_0e10e68ab0487c4ec63860afeb439e59 |
| category | High-level Category Description. | string | Consumer Profiles |
| subcategory | Nested Subcategory Description. | string | Sports and Leisure |
| description | Description of the consumer segment. | string | Activities past 12 months include Golf |
More information is available directly from Claritas on these Consumer Segments.