Segment Households Listing
| Segment |
Category |
Subcategory |
Description |
Social Group |
Lifestage |
Urbanicity |
| 01 |
PRIZM |
Segment Households |
Upper Crust |
Elite Suburbs |
Affluent Empty Nests |
Suburban |
| 02 |
PRIZM |
Segment Households |
Networked Neighbors |
Elite Suburbs |
Accumulated Wealth |
Suburban |
| 03 |
PRIZM |
Segment Households |
Movers & Shakers |
Elite Suburbs |
Affluent Empty Nests |
Suburban |
| 04 |
PRIZM |
Segment Households |
Young Digerati |
Urban Uptown |
Midlife Success |
Urban |
| 05 |
PRIZM |
Segment Households |
Country Squires |
Landed Gentry |
Accumulated Wealth |
Town |
| 06 |
PRIZM |
Segment Households |
Winner's Circle |
The Affluentials |
Accumulated Wealth |
Metro Mix |
| 07 |
PRIZM |
Segment Households |
Money & Brains |
Urban Uptown |
Affluent Empty Nests |
Urban |
| 08 |
PRIZM |
Segment Households |
Gray Power |
The Affluentials |
Affluent Empty Nests |
Suburban |
| 09 |
PRIZM |
Segment Households |
Big Fish, Small Pond |
Landed Gentry |
Affluent Empty Nests |
Town |
| 10 |
PRIZM |
Segment Households |
Executive Suites |
The Affluentials |
Accumulated Wealth |
Metro Mix |
| 11 |
PRIZM |
Segment Households |
Fast-Track Families |
Landed Gentry |
Accumulated Wealth |
Rural |
| 12 |
PRIZM |
Segment Households |
Cruisin' to Retirement |
The Affluentials |
Affluent Empty Nests |
Suburban |
| 13 |
PRIZM |
Segment Households |
Upward Bound |
The Affluentials |
Midlife Success |
Metro Mix |
| 14 |
PRIZM |
Segment Households |
Kids & Cul-de-Sacs |
The Affluentials |
Accumulated Wealth |
Metro Mix |
| 15 |
PRIZM |
Segment Households |
New Homesteaders |
Landed Gentry |
Accumulated Wealth |
Town |
| 16 |
PRIZM |
Segment Households |
Beltway Boomers |
The Affluentials |
Accumulated Wealth |
Metro Mix |
| 17 |
PRIZM |
Segment Households |
Urban Elders |
Midtown Mix |
Conservative Classics |
Urban |
| 18 |
PRIZM |
Segment Households |
Mayberry-ville |
Country Comfort |
Conservative Classics |
Rural |
| 19 |
PRIZM |
Segment Households |
American Dreams |
Urban Uptown |
Conservative Classics |
Urban |
| 20 |
PRIZM |
Segment Households |
Empty Nests |
Middleburbs |
Conservative Classics |
Suburban |
| 21 |
PRIZM |
Segment Households |
The Cosmopolitans |
Urban Uptown |
Midlife Success |
Urban |
| 22 |
PRIZM |
Segment Households |
Middleburg Managers |
Second City Society |
Conservative Classics |
Metro Mix |
| 23 |
PRIZM |
Segment Households |
Township Travelers |
Country Comfort |
Young Accumulators |
Town |
| 24 |
PRIZM |
Segment Households |
Pickup Patriarchs |
Country Comfort |
Conservative Classics |
Town |
| 25 |
PRIZM |
Segment Households |
Up-and-Comers |
Middleburbs |
Midlife Success |
Metro Mix |
| 26 |
PRIZM |
Segment Households |
Home Sweet Home |
Middleburbs |
Young Accumulators |
Metro Mix |
| 27 |
PRIZM |
Segment Households |
Big Sky Families |
Country Comfort |
Young Accumulators |
Rural |
| 28 |
PRIZM |
Segment Households |
Country Casuals |
Country Comfort |
Conservative Classics |
Rural |
| 29 |
PRIZM |
Segment Households |
White Picket Fences |
Country Comfort |
Young Accumulators |
Town |
| 30 |
PRIZM |
Segment Households |
Pools & Patios |
Middleburbs |
Young Accumulators |
Metro Mix |
| 31 |
PRIZM |
Segment Households |
Connected Bohemians |
Midtown Mix |
Midlife Success |
Urban |
| 32 |
PRIZM |
Segment Households |
Traditional Times |
Middle America |
Cautious Couples |
Town |
| 33 |
PRIZM |
Segment Households |
Second City Startups |
Second City Society |
Mainstream Families |
Metro Mix |
| 34 |
PRIZM |
Segment Households |
Young & Influential |
Inner Suburbs |
Midlife Success |
Metro Mix |
| 35 |
PRIZM |
Segment Households |
Urban Achievers |
Midtown Mix |
Midlife Success |
Urban |
| 36 |
PRIZM |
Segment Households |
Toolbelt Traditionalists |
Inner Suburbs |
Cautious Couples |
Metro Mix |
| 37 |
PRIZM |
Segment Households |
Bright Lights, Li'l City |
Second City Society |
Mainstream Families |
Metro Mix |
| 38 |
PRIZM |
Segment Households |
Hometown Retired |
Middle America |
Cautious Couples |
Town |
| 39 |
PRIZM |
Segment Households |
Kid Country, USA |
Middle America |
Mainstream Families |
Town |
| 40 |
PRIZM |
Segment Households |
Aspiring A-Listers |
Midtown Mix |
Young Achievers |
Urban |
| 41 |
PRIZM |
Segment Households |
Domestic Duos |
Inner Suburbs |
Cautious Couples |
Metro Mix |
| 42 |
PRIZM |
Segment Households |
Multi-Culti Mosaic |
Urban Cores |
Sustaining Families |
Urban |
| 43 |
PRIZM |
Segment Households |
City Roots |
Urban Cores |
Cautious Couples |
Urban |
| 44 |
PRIZM |
Segment Households |
Country Strong |
Middle America |
Mainstream Families |
Rural |
| 45 |
PRIZM |
Segment Households |
Urban Modern Mix |
Urban Cores |
Sustaining Families |
Urban |
| 46 |
PRIZM |
Segment Households |
Heartlanders |
Middle America |
Cautious Couples |
Rural |
| 47 |
PRIZM |
Segment Households |
Striving Selfies |
City Centers |
Young Achievers |
Metro Mix |
| 48 |
PRIZM |
Segment Households |
Generation Web |
City Centers |
Young Achievers |
Metro Mix |
| 49 |
PRIZM |
Segment Households |
American Classics |
City Centers |
Cautious Couples |
Metro Mix |
| 50 |
PRIZM |
Segment Households |
Metro Grads |
Inner Suburbs |
Young Achievers |
Metro Mix |
| 51 |
PRIZM |
Segment Households |
Campers & Camo |
Middle America |
Mainstream Families |
Town |
| 52 |
PRIZM |
Segment Households |
Simple Pleasures |
Middle America |
Cautious Couples |
Rural |
| 53 |
PRIZM |
Segment Households |
Lo-Tech Singles |
City Centers |
Cautious Couples |
Metro Mix |
| 54 |
PRIZM |
Segment Households |
Struggling Singles |
City Centers |
Young Achievers |
Second City |
| 55 |
PRIZM |
Segment Households |
Red, White & Blue |
Rustic Living |
Striving Singles |
Rural |
| 56 |
PRIZM |
Segment Households |
Multi-Culti Families |
Urban Cores |
Sustaining Families |
Urban |
| 57 |
PRIZM |
Segment Households |
Back Country Folks |
Rustic Living |
Sustaining Seniors |
Rural |
| 58 |
PRIZM |
Segment Households |
Golden Ponds |
Rustic Living |
Sustaining Seniors |
Town |
| 59 |
PRIZM |
Segment Households |
New Melting Pot |
Micro-City Mix |
Striving Singles |
Second City |
| 60 |
PRIZM |
Segment Households |
Small-Town Collegiates |
Rustic Living |
Striving Singles |
Town |
| 61 |
PRIZM |
Segment Households |
Second City Generations |
Micro-City Mix |
Sustaining Families |
Metro Mix |
| 62 |
PRIZM |
Segment Households |
Crossroad Villagers |
Rustic Living |
Sustaining Seniors |
Town |
| 63 |
PRIZM |
Segment Households |
Low-Rise Living |
Urban Cores |
Striving Singles |
Urban |
| 64 |
PRIZM |
Segment Households |
Family Thrifts |
Micro-City Mix |
Striving Singles |
Second City |
| 65 |
PRIZM |
Segment Households |
Young & Rustic |
Rustic Living |
Striving Singles |
Rural |
| 66 |
PRIZM |
Segment Households |
New Beginnings |
Micro-City Mix |
Striving Singles |
Metro Mix |
| 67 |
PRIZM |
Segment Households |
Park Bench Seniors |
Micro-City Mix |
Sustaining Seniors |
Second City |
| 68 |
PRIZM |
Segment Households |
Bedrock America |
Rustic Living |
Sustaining Families |
Town |