M Motionworks Population Intelligence
For Platform Providers

Measurement Feeds for Platform Providers

Operators, planners, and ad platforms can leverage infrastructure-grade measurement for their customers, brands or their own needs without rebuilding their stack.

Who it's for

Built for the platforms that power OOH.

Operators

DOOH networks, transit authorities, and place-based media companies that need measurement to sell and verify inventory.

Planners and Ad Platforms

DSPs, SSPs, and planning tools that need audience-level measurement feeds to power proposals, optimizations, and reporting.

Tech and Data Partners

Analytics platforms, attribution vendors, and geospatial tools that want to enrich their products with population intelligence.

What you get

Three tiers. One measurement standard.

Start open. Scale licensed. Go enterprise when you're ready.

Tier 01

Metadata Access Open

Inventory metadata, geographic coverage, and methodology documentation. Attribution required.

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Tier 03

Full Population Intelligence Enterprise

Direct access to the synthetic-population data layer. Custom integration, custom SLAs, and dedicated support.

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How it works

From sandbox to production in four steps.

01

Get a sandbox key

Sign up and get immediate access to all endpoint shapes with real data. No approval process, no waiting.

02

Evaluate and build

Integrate against the sandbox. Test the data shapes, provenance receipts, and endpoint coverage for your use case.

03

Upgrade your license

When you're ready for production volumes, upgrade to Tier 02 or Tier 03. Same endpoints, same shapes — just a key swap.

04

Deliver to your customers

Serve measurement feeds through your own platform. Your brand, your UX — powered by Motionworks infrastructure.

The standard

License the data. Keep your brand. Carry the standard.

Every metric your platform delivers carries provenance — source, methodology, confidence interval, sample size. Your customers get measurement they can trust. You get infrastructure you don't have to build.

Use cases

How platforms use Motionworks feeds.

01

Operator Sales Tools

Embed impression data, audience profiles, and traffic volumes directly into your sales platform. Prove every face in the proposal.

02

Planning Platforms

Power reach and frequency estimates, audience targeting, and market analysis inside your planning tool. No black boxes.

03

Brand Reporting

Deliver post-campaign reports with verified impressions, deduplicated reach, and full audit trails. Every number shows its work.

04

Custom Analytics

Build proprietary analytics on top of population intelligence. Trade area analysis, competitive benchmarking, site selection — your IP, our data.

FAQ

Common questions from platform partners.

Tier 01 (Open) and Tier 02 (Licensed) require attribution — "Powered by Motionworks" or equivalent. Tier 03 (Enterprise) includes white-label delivery options with custom branding for your platform.
Tier 01 is free with a sandbox key. Tier 02 uses per-call billing at production volumes — you pay for what you pull. Tier 03 is custom pricing with dedicated SLAs. All tiers start with a sandbox key so you can evaluate before committing.
Most integrators are pulling live data within a week. The sandbox key gives you immediate access to all endpoint shapes with real data. Production upgrade is a key swap — no code changes required.
No. Motionworks measurement feeds are designed to complement your existing stack. Use them alongside your current data sources — our receipts (provenance, confidence intervals, sample size) make it easy to compare and validate.

Ready to integrate?

Try the API and start pulling measurement feeds today. Upgrade when you're ready.