For Platform Providers
Population intelligence as infrastructure for your platform.
Learn more →1.4M+ spots. 210 DMAs. Back to 2019.
Every number grounded in the same population intelligence layer.
Open Citycast →Every number shows its work.
See the data, the model, and the receipts behind each metric.
Methodology overview →Build the measurement layer for the physical world.
Engineering, science, and go-to-market roles across the company.
See open roles →Past, present, and predictive insights on how the total population moves throughout the physical world. Every number shows its work.
Plan, brief, measure, explore. Every workflow ends with receipts.
The OOH measurement standard was designed for a workflow where a planner pulled a report once a quarter, dropped it into a deck, and presented it to a brand. That workflow is over. Planners are using AI tools that demand machine-readable provenance. Brands are running attribution loops that need cross-format reach in days, not quarters. Auditors and CFOs are asking, increasingly, how the numbers were made.
The category isn’t broken. It’s outgrown its delivery model. The data stack underneath OOH measurement has to look more like financial reporting infrastructure than like a quarterly subscription, with continuous outputs, methodology disclosure, and provenance that survives copy-paste.
That’s not a feature request. It’s a category requirement.
Every product built on the same measurement backbone. Calibrated against independent ground truth.
The total population passing through a defined geography during a given time period. Built from three independent panels and calibrated against permanent traffic counters and census data.
The subset of circulation that had a reasonable opportunity to see a specific display or venue.
The probability-weighted exposure estimate. LTS applies attention factors to convert OTS into a calibrated impression estimate.
Buyers, operators, brands, and bureaus. One measurement standard, different workflows.
Audience-level reach and frequency across OOH formats. 8,000+ segments for targeting.
Display-level impression data for your entire inventory. Weekly delivery metrics for proposals and post-buy verification.
Visitation intelligence for your locations and your competitors'. Trade area analysis and competitive benchmarking.
Currency-grade data for the OOH industry. Transparent methodology and ungated documentation.
No login required. Type a place name, address, or DMA and see Motionworks data with full provenance.
50+ endpoints across Viewcast, Placecast, Pathcast, Popcast, and Set Dynamics.
# Fetch a Viewcast profile with full provenance curl https://api2.mworks.com/v2/profiles/12345 \ -H "X-API-Key: $MW_API_KEY" # Response: data + meta envelope { "data": { "place_id": 12345, "impressions_weekly": 142000 }, "meta": { "provenance": { "source": "viewcast-profiles", "methodology_version": "v2.3.1", "confidence": "+/- 6.8% @ 95%", "sample_size": 72400 } } }
Motionworks data integrates into the tools your team already uses.
How the layers fit. What stays the same. What changes. Geopath governs the currency standard. Motionworks supplies the data, then adds the delivered and campaign measurement layers on top.
The industry’s audited unit-level estimates, projected as a modeled future average week. Governs how OOH is planned, priced, and transacted.
Continuous monthly impressions for every unit, back to 2019. Documents what the inventory actually delivered. Adds the seasonal depth a forward-planning average is not designed to capture.
Measures the campaign as executed: defined units, defined flight dates. Returns deduplicated reach and frequency across formats. Built on top of audited inventory inputs.
Currency stays governed. Measurement gets sharper. The standard the industry already trusts, with the delivery and campaign layers it has been asking for.
Read the methodology →Six pillars that separate infrastructure-grade measurement from point solutions.
Live interactive case studies built on real Motionworks data.
Motionworks makes buying our digital media more transparent with credible, accurate audience data. Their measurement platform gives us and our clients real confidence in campaign performance.
Enter your current OOH spend. See how infrastructure-grade measurement changes your cost efficiency.
Credit-based pricing across all products. No minimums on sandbox.
Insights Suite access with demo data. Sandbox API key. All 50+ endpoints.